Prestashop Fb conversion tracking pixel

FBPixel conversion tracking module allows to quickly add conversion tracking pixel to your website. Module will add pixel to order confirmation page each time someone will place an order in you shop. With this plugin you will be able to easily track purchases for facebook advertising / marketing purposes. In addition module allows to track other conversions like search, add to cart, add to wishlist etc.

Shop version 1.7.x, 1.6.x, 1.5.x
Available translations
Module version 1.8.4
Works in PrestaShop cloud ? Yes

More info: Prestashop Fb conversion tracking pixel

FBPixel conversion tracking  module allows to quickly add conversion tracking pixel to your website. Module will add pixel to order confirmation page each time someone will place an order in you shop. With this plugin you will be able to easily track purchases for facebook advertising / marketing purposes. The main advantage of the module is fact that it tracks also other events on your website like content views, search etc. Full list of tracking events you can find below. 

Facebook announced that they will remove the conversion tracking pixel in early 2017. September 15, 2016 - from this date all ad accounts will no longer be able to create OLD conversion tracking pixels. Facebook will replace "conversion tracking pixel" with brand new "pixel" and this module fully supports new tracking pixel!

 

  Conversion tracking Conversion optimization Audience retargeting Dynamic ads Custom conversions Advanced matching
old tracking pixel Yes Yes No No No No
new Facebook pixel Yes Yes Yes Yes Yes Yes

 

 

What module allows to track?

Tracking type Description
ViewContent Track key page views (ex: product page, landing page or article)
Search Track searches on your website (ex. product searches)
AddToCart Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button)
AddToWishlist Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button)
InitiateCheckout Track when people enter the checkout flow (ex. click/landing page on checkout button)
Purchase Track purchases or checkout flow completions (with correct value of order and currency code)
Lead (offer view) Track when a user expresses interest in your offering (product page view)
Lead (newsletter subscription) Track when customer subscribe to newsletter (it tracks valid subscription only!)
Complete registration Track when user creates an account in your shop (register form)
... ...

 

Dynamic product ads

Dynamic Ads allow advertisers to create single-product or carousel ads that are rendered and targeted based on a set of products. The ads are rendered based on a template and filled in by product metadata. They are targeted based upon a set of actions that a person has taken on that product or product group.

For example, Dynamic Product Ads allow you to serve users an ad for exactly the product they have left in their cart, without creating an individual ad for each product SKU.

Each facebook user will see advertisements of products calculated from events sends by FBPIXEL module.

dpa fbpixel prestashop

 

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Fb conversion tracking pixel Changelog - informations about updates

1.8.4

- added feature to track newsletter subscription event, you can turn it on / off on module configuration page

 

1.8.3

- added fixes to module workflow, it does not spawn error about PHP Fatal error: Call to a member function getPrice() on null

 

1.8.2

- added improvements related ajax queries like add / remove products to cart

- module is not included to such actions so it does not generate internal server errors 500 anymore

 

1.8.1

- added improvements to module workflow in PrestShop 1.5.x

- now module allows to add product to comparison tool properly

 

1.8.0

- added support of event related to customer register

- improved module workflow in PrestaShop 1.7.x (add to cart process + change product combination)

 

1.7.9

- combined all identification options and changed translations of field descriptions

- added improvements to order confirmation event (purchase event)

- module sends each product separately, even if the quantity is higher than 1 (so each instance of product is added to purchase tracking event)

 

1.7.8

- added new new identification type of produt id_product-id_attribute

 

1.7.7

- added fixes to "view content" event related to selected identification of product

 

1.7.6

- added feature to decide what ID will be send with events: add to cart, purchase

- you can send product ID

- you can send product attribute ID

 

1.7.5

- added feature to check module updates

- now you can check updates directly from module configuration page

- module informs about new versions

- added improvements to product comments feature (some themes uses own variable names so it was necessary to update the module to support them)

 

1.7.4

- added fixes to recently added improvements

 

1.7.3

- added fixes and improvements to module workflow

- now module does not send events on order history and while someone coments a product

 

1.7.2

- released separated library for PrestaShop 1.7 due to the coflict

- now module fully supports PrestaShop 1.7

 

1.6.1

- added viewContent tracking feature 

- updated Purchase tracking event, it send also content_ids and content_type

 

1.5.1

- added support of DPA (dynamic product ads)

- module tracks the ID of product

- based on this feature you can build products catalog on facebook and display targeted ads

 

1.4.1

- added support of new facebook pixel

- new tracking features:

ViewContent - Track key page views (ex: product page, landing page or article)
Search - Track searches on your website (ex. product searches)

AddToCart - Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button)

AddToWishlist - Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button)

InitiateCheckout - Track when people enter the checkout flow (ex. click/landing page on checkout button)

Purchase - Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page)

Lead - Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page)

 

1.3.1

added missed translation packs

chcked stability of the module workflow in PrestaShop 1.7

 

1.2.1

started project on mypresta addons marketplace