FBPixel conversion tracking module allows to quickly add conversion tracking pixel to your website. Module will add pixel to order confirmation page each time someone will place an order in you shop. With this plugin you will be able to easily track purchases for facebook advertising / marketing purposes. In addition module allows to track other conversions like search, add to cart, add to wishlist etc.
Lowest price in the last 30 days: 19.99 €

Boost your Facebook ad performance with this PrestaShop module. Easily integrate the Facebook Pixel to track key website events like product views, searches, add to carts, purchases, and even newsletter sign-ups. Supports both the latest Facebook Pixel and legacy conversion tracking. Provides advanced matching and custom conversions for optimized targeting and dynamic ads. Enables accurate tracking even with currencies not directly supported by Facebook Ads. This module focuses on sending events to Facebook and does not create product catalogs.
FBPixel conversion tracking module allows to quickly add conversion tracking pixel to your website. Module will add pixel to order confirmation page each time someone will place an order in you shop. With this plugin you will be able to easily track purchases for facebook advertising / marketing purposes. The main advantage of the module is fact that it tracks also other events on your website like content views, search etc. Full list of tracking events you can find below.
| Conversion tracking | Conversion optimization | Audience retargeting | Dynamic ads | Custom conversions | Advanced matching | |
| old tracking pixel | Yes | Yes | No | No | No | No |
| new Facebook pixel | Yes | Yes | Yes | Yes | Yes | Yes |
"What is Facebook pixel? Pixel is a few lines of code from Facebook that you copy into the header section of your website. This code allows the pixel to receive information about the actions taken on your site to make your Facebook ads more relevant to your audience."
source: https://www.facebook.com/business/learn/lessons/overview-of-how-facebook-pixels-work
Module for "facebook pixel" is an addon that recognizes actions taken by visitors on your website like 'add to cart', 'purchase' etc. And based on the identified activities - module sends events to facebook with information about vistitors' activities on your website
This Pixel module is an addon to send events to facebook . It does not create products' catalog in your facebook account. If you are looking for a module to create products catalog - you can get it here: facebook products catalog export (addon allows to export products for dynamic pixel ads purposes).
What module allows to track?
| Tracking type | Description |
| ViewContent | Track key page views (ex: product page, landing page or article) |
| Search | Track searches on your website (ex. product searches) |
| AddToCart | Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) |
| AddToWishlist | Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) |
| InitiateCheckout | Track when people enter the checkout flow (ex. click/landing page on checkout button) |
| Purchase | Track purchases or checkout flow completions (with correct value of order and currency code) |
| Lead (offer view) | Track when a user expresses interest in your offering (product page view) |
| Lead (newsletter subscription) | Track when customer subscribe to newsletter (it tracks valid subscription only!) |
| Complete registration | Track when user creates an account in your shop (register form) |
| ... | ... |
Support of currencies not supported by facebook ;)
If your shop uses currencies that are not support by facebook ads feature - module is ready for this. You can "force currency" in events. Thanks to this values delivered with events will be recalculated to selected currency. In effect facebook will receive events with details where module will include currency accepted by facebook.
Dynamic product ads
Dynamic Ads allow advertisers to create single-product or carousel ads that are rendered and targeted based on a set of products. The ads are rendered based on a template and filled in by product metadata. They are targeted based upon a set of actions that a person has taken on that product or product group.
For example, Dynamic Product Ads allow you to serve users an ad for exactly the product they have left in their cart, without creating an individual ad for each product SKU.
Each facebook user will see advertisements of products calculated from events sends by FBPIXEL module.
Dynamic Product Ads requirements
This module fully supports dynamic pixel ads feature and includes all required informations to tracked events. Facbook requires to include to events additional parameters: content_type and content_ids. These paremeters must be included to events: viewContent, addToCart, Purchase. Module does it very well.
This Pixel module is an addon to send events to facebook . It does not create products' catalog in your facebook account. If you are looking for a module to create products catalog - you can get it here: facebook products catalog export (addon allows to export products for dynamic pixel ads purposes).
Lowest price in the last 30 days: 19.99 €

Automate your Facebook ad targeting and optimization by tracking key website events like product views, add to carts, and purchases, allowing for dynamic retargeting and conversion optimization.
Boost your PrestaShop sales with Facebook Pixel integration. Track key customer actions like product views, adds to cart, and purchases to optimize your Facebook ad campaigns, retarget potential customers, and drive conversions. This module seamlessly sends crucial event data to Facebook, enabling highly effective dynamic product ads and maximizing your return on ad spend.
Developed and refined over 15 years, this module leverages extensive PrestaShop expertise to seamlessly integrate Facebook Pixel tracking, ensuring accurate conversion data and optimized ad performance for long-term success.
This module allows extensive customization of your Facebook Pixel tracking by monitoring various events like product views, searches, add to carts, purchases, and even newsletter sign-ups, giving you granular control over the data sent to Facebook for optimized ad campaigns.
Gain complete control with full code access. Modify and extend the FBPixel module's functionality to perfectly match your tracking needs, integrating seamlessly with your PrestaShop store. No encrypted code, full transparency, and unlimited customization possibilities.
Enjoy lifetime access to the FBPixel module, ensuring your Facebook conversion tracking remains up-to-date. This license grants unlimited usage, with free updates for a full year. After the first year, benefit from substantial renewal discounts of up to 90%, maintaining seamless integration with Facebook's evolving advertising platform and maximizing your return on ad spend. Track essential events like views, adds to cart, purchases, and more, optimizing your campaigns for long-term success.