FBPixel conversion tracking module allows to quickly add conversion tracking pixel to your website. Module will add pixel to order confirmation page each time someone will place an order in you shop. With this plugin you will be able to easily track purchases for facebook advertising / marketing purposes. In addition module allows to track other conversions like search, add to cart, add to wishlist etc.
FBPixel conversion tracking module allows to quickly add conversion tracking pixel to your website. Module will add pixel to order confirmation page each time someone will place an order in you shop. With this plugin you will be able to easily track purchases for facebook advertising / marketing purposes. The main advantage of the module is fact that it tracks also other events on your website like content views, search etc. Full list of tracking events you can find below.
| Conversion tracking | Conversion optimization | Audience retargeting | Dynamic ads | Custom conversions | Advanced matching | |
| old tracking pixel | Yes | Yes | No | No | No | No |
| new Facebook pixel | Yes | Yes | Yes | Yes | Yes | Yes |
"What is Facebook pixel? Pixel is a few lines of code from Facebook that you copy into the header section of your website. This code allows the pixel to receive information about the actions taken on your site to make your Facebook ads more relevant to your audience."
source: https://www.facebook.com/business/learn/lessons/overview-of-how-facebook-pixels-work
Module for "facebook pixel" is an addon that recognizes actions taken by visitors on your website like 'add to cart', 'purchase' etc. And based on the identified activities - module sends events to facebook with information about vistitors' activities on your website
This Pixel module is an addon to send events to facebook . It does not create products' catalog in your facebook account. If you are looking for a module to create products catalog - you can get it here: facebook products catalog export (addon allows to export products for dynamic pixel ads purposes).
What module allows to track?
| Tracking type | Description |
| ViewContent | Track key page views (ex: product page, landing page or article) |
| Search | Track searches on your website (ex. product searches) |
| AddToCart | Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) |
| AddToWishlist | Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) |
| InitiateCheckout | Track when people enter the checkout flow (ex. click/landing page on checkout button) |
| Purchase | Track purchases or checkout flow completions (with correct value of order and currency code) |
| Lead (offer view) | Track when a user expresses interest in your offering (product page view) |
| Lead (newsletter subscription) | Track when customer subscribe to newsletter (it tracks valid subscription only!) |
| Complete registration | Track when user creates an account in your shop (register form) |
| ... | ... |
Support of currencies not supported by facebook ;)
If your shop uses currencies that are not support by facebook ads feature - module is ready for this. You can "force currency" in events. Thanks to this values delivered with events will be recalculated to selected currency. In effect facebook will receive events with details where module will include currency accepted by facebook.
Dynamic product ads
Dynamic Ads allow advertisers to create single-product or carousel ads that are rendered and targeted based on a set of products. The ads are rendered based on a template and filled in by product metadata. They are targeted based upon a set of actions that a person has taken on that product or product group.
For example, Dynamic Product Ads allow you to serve users an ad for exactly the product they have left in their cart, without creating an individual ad for each product SKU.
Each facebook user will see advertisements of products calculated from events sends by FBPIXEL module.
Dynamic Product Ads requirements
This module fully supports dynamic pixel ads feature and includes all required informations to tracked events. Facbook requires to include to events additional parameters: content_type and content_ids. These paremeters must be included to events: viewContent, addToCart, Purchase. Module does it very well.
This Pixel module is an addon to send events to facebook . It does not create products' catalog in your facebook account. If you are looking for a module to create products catalog - you can get it here: facebook products catalog export (addon allows to export products for dynamic pixel ads purposes).
4.88
2.1.4
- improved module workflow (hook associations) in prestashop 8.x
2.1.3
- added improvements to recently added feature to support currency format €XXX,YYY.ZZZ
2.1.2
- added feature that changes support of currency format €XXX,YYY.ZZZ
2.1.1
- added improvements to module workflow with "mergado"
- this improvements solves problems with mergado module code that does not get data-product='" parameter precisely
2.1.0
- added improvements to workflow of viewContent event
- from now module sends this event when attribute is switched on product page
2.0.9
- added improvements and fixes to workflow of feature to include product-details block to avoid problem with missing "out_of_stock" index
2.0.8
- added improvements to module workflow in context of recently added feature to support themes without product-details block
2.0.7
- added improvements to the module to support themes without default #product-details block with json details about item. From now module works in such templates ok.
2.0.6
- added improvements to identification of product value (price) to avoid problem with special characters included to the price on product page
2.0.5
- added support of "search_string" parameter in "search" event
2.0.4
- added possibility to run module scripts in displayFooter hook (orignally it is spawned in displayHeader)
2.0.3
- improved the delivery of products' content_id numbers (for products without combinations)
2.0.2
- added feature to force currency in events
- thanks to this you can select currency that module will use in events
- it's useful for websites where used currency is not supported by facebook
2.0.1
- added improvements to addToCart event tracking. It is properly executed in some themes (there were problem with event execution after attribute change)
2.0.0
- added feature to support many pixel ID numbers
1.9.9
- added missing italian translations file, both for prestashop 1.6.x and prestashop 1.7.x
1.9.8
- added new feature to initiateCheckout event. From now it can include details about cart (value, content_ids, currency)
1.9,7
- added improvements to facebook pixel for prestashop 1.7.x to avoid errors that appear while you add to cart product
1.9.6
- added improvements to add to cart tracking process for currencies that iso code used in template ends with dot at the end
1.9.5
- added improvements to support of addToCart events related to recent facebook api update
- new facebook api docs suggests to use ''value" and "currency" in tracked events
- so this update brings these parameter informations to tracked events
1.9.4
- added feature to define css selector for 'add to cart' buttons
- if your theme do not use default css selectors for 'add to cart' buttons - now you can customize the module to support your non-default theme too
1.9.3
- added improvemens to orderConfirmation hook to support additional methods of order confirmation process (payu module for example)
1.9.2
- added missing polish translations
1.9.1
- added feature to exclude "free" products from purchase event
1.9.0
- added improvements to installation process of the module, recently added feature does not spawn information that module cant be installed properly.
1.8.9
- added feature to define own separate sign between id_product and id_attribute (product identification for DPA tracking purposes)
1.8.8
- added support of purchase tracking for payment modules that does not include id_order to confirmation page (module tries to get id_cart instead)
1.8.7
- added improvements to add to cart event tracking on cart page (during checkout process)
1.8.6
- added improvements to DPA tracking (dynamic product ads)
- if DPA is disabled purchase event and viewContent event does not send the details about product (so there is no warning about not paired products)
- added missed InitiateCheckout event to module dedicated for PrestaShop 1.7.x
- updated translations of the module
1.8.5
- you can add prefix / sufix to tracked content_ids in events (product id with sufix or prefix)
1.8.4
- added feature to track newsletter subscription event, you can turn it on / off on module configuration page
1.8.3
- added fixes to module workflow, it does not spawn error about PHP Fatal error: Call to a member function getPrice() on null
1.8.2
- added improvements related ajax queries like add / remove products to cart
- module is not included to such actions so it does not generate internal server errors 500 anymore
1.8.1
- added improvements to module workflow in PrestShop 1.5.x
- now module allows to add product to comparison tool properly
1.8.0
- added support of event related to customer register
- improved module workflow in PrestaShop 1.7.x (add to cart process + change product combination)
1.7.9
- combined all identification options and changed translations of field descriptions
- added improvements to order confirmation event (purchase event)
- module sends each product separately, even if the quantity is higher than 1 (so each instance of product is added to purchase tracking event)
1.7.8
- added new new identification type of produt id_product-id_attribute
1.7.7
- added fixes to "view content" event related to selected identification of product
1.7.6
- added feature to decide what ID will be send with events: add to cart, purchase
- you can send product ID
- you can send product attribute ID
1.7.5
- added feature to check module updates
- now you can check updates directly from module configuration page
- module informs about new versions
- added improvements to product comments feature (some themes uses own variable names so it was necessary to update the module to support them)
1.7.4
- added fixes to recently added improvements
1.7.3
- added fixes and improvements to module workflow
- now module does not send events on order history and while someone coments a product
1.7.2
- released separated library for PrestaShop 1.7 due to the coflict
- now module fully supports PrestaShop 1.7
1.6.1
- added viewContent tracking feature
- updated Purchase tracking event, it send also content_ids and content_type
1.5.1
- added support of DPA (dynamic product ads)
- module tracks the ID of product
- based on this feature you can build products catalog on facebook and display targeted ads
1.4.1
- added support of new facebook pixel
- new tracking features:
- ViewContent - Track key page views (ex: product page, landing page or article)
- Search - Track searches on your website (ex. product searches)
- AddToCart - Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button)
- AddToWishlist - Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button)
- InitiateCheckout - Track when people enter the checkout flow (ex. click/landing page on checkout button)
- Purchase - Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page)
- Lead - Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page)
1.3.1
added missed translation packs
chcked stability of the module workflow in PrestaShop 1.7
1.2.1
started project on mypresta addons marketplace
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